TechnoReaders.com

It hardly got the attention that Tuesday’s Gmail outage or ViddyHo/Google Talk phishing incident saw, but Google’s advertising system, AdSense, had a hiccup of its own Wednesday. The service was down for about 90 minutes, a spokeswoman confirmed, and did not affect many Web publishers.

AdSense is the online-ad server of choice for thousands of Web sites, and while it’s not unheard of for it to experience down time, it comes in a week that’s already seen the catchphrase “Gfail” bandied about.

As the Journal’s Ben Worthen and Jessica Vascellaro reported today, the Gmail outage triggered concerns about the reliability of Web-based services like the ones Google specializes in.

The company yesterday launched an Apps Status Dashboard that shows how Gmail, Calendar, Google Talk and several other services are performing. “We heard your feedback around the need for better communication,” a member of the sales team wrote in a blog post.

Yahoo has re-launched IndexTools as Yahoo Web Analytics. IndexTools is a web analytics package which brought in April 2008. Yahoo Web Analytics is an enterprise site analytics tool that provides real time visitor behavior on website. With the powerful and flexible tools and dashboards, it able to provide the marketers and website designer with useful analysis reports that will enhance their visitor experience, increase sales, increase traffic and reduce marketing cost.

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Let’s assume that you are the administrator of a team blog that has multiple guest authors.

The revenue sharing arrangement is such that all writers get to keep a fixed percentage of the actual AdSense revenue generated from articles that they have written.

This arrangement, from the perspective of team members, maybe better than dividing AdSense revenue based on pageviews because the author is getting exactly what he earned. You can have less number of pageviews but if the CPM of your niche is high, it kind of balances out.

Now to put such a thing in place, you have two options – either ask all the authors to open separate AdSense accounts and send you their ad tags or better still, you can have just use one AdSense account (your own) and create separate channels for all authors. Read more…