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By most people’s standards, the internet is still very young. New technologies and developments in existing technologies are appearing at an extraordinary rate. As technologies change, so does the terminology used to describe them.

I worked for three years as a webmaster. Ask a dozen people to define that term, and you’ll get a lot of different answers. A webmaster may be the leader of a large team, including developers, writers, marketers, designers, usability experts, technical support people, and yes, search engine optimizers. Or s/he may perform all or some of those duties alone.

The same is true for search engine optimization. For many people, the term is a new one, and they have no idea what it is an SEO does. To others, SEO is synonymous with SEM — search engine marketing. In my opinion, there is a big difference between the two.
Search Engine Marketing

I see SEM as a rather broad term. It’s everything that can be done to utilize the technology of search engines with the goal of promoting a web site and increasing its traffic, its “stickiness,” and, in the case of sites that promote a business (or are a business), increase profits. SEO, therefore, would be a subset of SEM.

Aspects of search engine marketing which I would consider to be outside the realm of search engine optimization include the following:

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Web 2.0 is here to stay. Ideas like social networking are seen as a convenient way to keep in touch with colleagues and exchange ideas between peers. But can a sector like the BFSI, which is so touchy on security issues, ever open to the idea of a social networking site, exclusively for them?

According Gaurav Gupta, manager (trade finance) of ICICI, as financial industries increase the use of web 2.0, the tendency to use social networks to further share information and collaborate both internally as well as with peers will increase. Different banks have different usage of utility. The success of social networks for financial industry will depend on how secure the TSU will be he said.

Analysis and strategies can also be shared with peers since this will be a closed circuit social network site. Pradeep Kumar, VP (treasury) for Axis Bank agreed that executives from the BFSI sector would feel more comfortable sharing information on a site dedicated solely for the BFSI sector.

P.K. Nayak CGM of RBI said, Besides interaction and sharing of ideas the site could prove a good source of information on credit worthiness credit reports and market information.

According to P. Mahapatra, chief manager of Central Bank of India, the network could be used to integrate society with financial institutions and for developing rural economy. But there are even more potential benefits. As C. Sahu, chief manager (systems) of SBI puts it, Social networking offers many more benefits, apart from staying in touch with colleagues. It can be used to reach a wider audience, share thoughts, and also for product reviews.

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Related links:
Social Networking Needs Well-Defined Purpose

Mozilla Labs on Monday announced that it will form a new group that will focus on the research and development of Web developer tools.

According to Mozilla, the new group will create Web development tools that will help developers increase productivity, create a better user experience, and most importantly, promote the use of open standards. Read more…

Mozilla’s chief has set goals for the development of the open source project over the next two years, including the release of a mobile version of Firefox by 2010.

A mobile version of Firefox would compete with versions of Opera and Internet Explorer and would adopt the same desktop feel as its desktop cousin – if the goal of demonstrating that “‘mobile’ is part of one, unified, open web” is anything to go by.

Mitchell Baker, chairman of the Mozilla Foundation, emphasizes increasing the market share of Firefox as Mozilla’s chief goal, but she also stresses “helping people exercise better ownership and control over their data” as a target.

Read more…